Our Services

Brand & Marketing Strategy

  • Growth Strategy: Identify where to play and how to win with target and opportunity identification 

  • Brand Positioning: Develop brand framework including target audience definition, consumer and emotional benefits, reason to believe and brand essence 

  • Brand Stretch: Determine opportunity areas for brand expansion 

  • Portfolio Strategy: Evaluate categories, products & brands in portfolio to ensure optimal positioning, pricing, assortment and promotion strategy

  • Brand Visual Identity: Creation of brand assets, color palette, logo usage, brand standards, and visual mnemonics

Innovation & Pipeline Development

  • Concept Development: Lead ideation sessions, write concept statements, and validate with consumers 

  • Renovation: Leverage consumer insights to identify renovation opportunities 

  • Pipeline Phasing: Develop staged approach to new product launches to build brand equity and balance business needs

Shopper & Retailer Marketing

  • Shopper Strategy Development: Assess and define priority retailers, shopper profiles, investment levels

  • Retail Media (1p & 3p): Media recommendations for retailer media networks and 3P media

  • Shopper Campaigns: Design campaign concept and creative, and execute to plan

  • Sales Presentations: Collaborate with sales team to deliver buyer presentations 

  • Calendar Creation: Identify seasonal moments to drive relevancy for retailers and shoppers 

  • Retailer Brand Development: Creation of unique value proposition, priority consumer segments, positioning, and brand assets

  • Retailer-Owned Brands Marketing: Support the development and marketing of owned brands at retail 

  • Retailer Loyalty Program Marketing: Develop loyalty campaigns to drive affinity

Integrated Marketing

  • Brief Development: Ensure consistent brand connectivity across all touchpoints

  • Omnichannel Campaign Creation: Development of big, organizing idea 

  • Tactical Plan: Design omnichannel plan that engages customers at all touchpoints while optimizing marketing investment

  • Omnichannel Execution: Creative development across paid, owned and earned channels

Integrated Marketing

Digital Marketing

  • Integrated Campaigns and Brand Planning: Campaign strategy and execution across paid, owned, earned media

    • Paid search (SEM) & paid social

    • Social media and influencer marketing

    • SEO

    • Email marketing & automation

  • Content and Social Media Marketing: Create and distribute valuable, relevant content to attract and engage a target audience

  • Analytics: Comprehensive reporting and data-driven optimization

  • Web Development: Front- & back-end development via Wordpress, Shopify, HubSpot, and other platforms

B2B Marketing

  • Demand and Lead Generation: Targeting restaurants on behalf of food, beverage, equipment, and technology OEMs

  • Paid Media Management: Plan and buy on LinkedIn, Google, Meta properties, programmatic ads, connected TV (CTV), and restaurant industry print and digital properties

  • CRM Management: Assist sales teams with managing customer and potential customer interactions and creating personalized conversations. Experts in HubSpot Marketing Hub, Sales Hub, and Content Hub

  • Account-Based Marketing (ABM): Target and engage specific high-value accounts with a custom approach

  • Sales Enablement: Develop tools, content, and leverage technology to help sales teams improve productivity and tell a consistent brand story

Contact Us

We will follow up with you within 24 hours.

Or feel free to email us at: growth@freshbreadmarketing.com

or call us at: (224) 808-3874